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Monday 1 June 2009
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(IWeek Pg24 on Monday the 1st June 2009)
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- Friday 29 May 2009
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(Business Day Pg23 on Friday the 29th May 2009)
Further comments on this article »
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- Friday 1 May 2009
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(Marketing Mix Pg17 on Friday the 1st May 2009)
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- Friday 1 May 2009
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(Channelwise Africa Pg24 on Friday the 1st May 2009)
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- Friday 6 March 2009
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(Cape Argus - Editor Maureen Marud on Friday the 6th March 2009)
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- January 2009
PRESS RELEASE
Stromin: Mobile marketing must begin with strategy
Many mobile campaigns are done because marketers know they need to be in the mobile space, and the thought process often ends there, which ends up wasting time, effort and money, according to Russel Stromin, founder of mobile marketing solutions provider Strike Media.
However, to be a worthwhile investment, a strategy must be developed before the mobile marketing is executed, he states.
"One of the most useful things any mobile campaign can deliver is information to drive the next one. This means it needs to gather relevant information. For example, we've seen scores of mobile competitions that ask customers to send product barcodes to enter. This is pointless, for two reasons: first, a barcode is pretty much useless as a proof of purchase. Second, it's a wasted opportunity to ask for much more useful information. A postal code will reveal where customers live; a year of birth gives their age; an ID number gives that and more," Stromin states in his article, posted by Biz-Community Africa. "Armed with this growing profile linked to the customer's cellphone number, it becomes possible to craft a much more rewarding, longer-term dialogue."
Companies that plan the goal of the campaign, and how it can be achieved are more likely to gain insight into their customers, while also being helpful for customers, instead of a nuisance, according to Stromin.
(sfnblog.com - Posted by Leah McBride Mensching on 28th January 2009)
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- January 2009
PRESS RELEASE
Cellphone donations get political
South Africans can now use their cellphones to donate money to political parties at a fraction of the cost of a premium SMS, thanks to the payment service Pocit.
The system is simple, says Pocit's chief operating officer Oliver Krantz. All people have to do is SMS the name of their party and the amount they want to donate to 39621, we then send them a confirmation SMS with a link to a small program they can download. Once it's installed, they register; add their bank details and we transfer the money to their party."
Using the mobile Internet rather than a premium SMS enables Pocit to keep the costs very low, adds Krantz: The fee is only five per cent of the donation, as opposed to 50% per cent with a premium rate SMS.”
Donors are rewarded with a link to a WAP site, developed by technology partner Strike Media, offering downloads of party logos, ringtones and other media.
The Obama campaign is famous for the remarkably effective way it used the Internet to raise millions of small donations from ordinary people, says Russel Stromin of Strike Media. In South Africa the cellphone is the only way for the vast majority of people to get online, and we are really leading the way in creating innovative services for mobile users.
So far nine parties are listed on the service, with one collecting over R80 000 in the first week the service was launched.
We're hoping that people who get introduced to Pocit via our Pocit Elect service will continue to use it to pay their bills, buy airtime and make donations,says Krantz. With a maximum charge of just 35c per transaction, it's a very cheap way of transferring money for people who have bank accounts but no conventional Internet access.
(MarketingMix - January 30th 2009)
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