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Mobile CRM Campaigns
At Strike Media we believe that the real value in mobile marketing lies in its ability to deliver highly effective and inexpensive customer relationship management, which ultimately results in loyalty and sales. This is achieved through:
- The ability to quickly and easily capture customer or potential customer details through the use of a shortcode on above-the-line media.
- Send an automated response SMS with a relevant call-to-action, which would be a link to a mobi-site to drive brand interaction.
- The mobi-site would lead to a registration page where they need to submit profiling details to receive whatever the campaign is promoting. Examples include competition entries, register for free content (such as airtime, branded wallpapers or games, ringtones), register to enter the Club/Community to receive information on events, specials, register to get a free coupon or discount or such like.
- Mobi-sites would also contain relevant on-the-go information to engage consumers and keep them coming back such as store locator details, product customisation, games, downloads, events, competitions, special promotions, direct purchases and so on.
- Once a database has been built containing customers' mobile numbers and demographic details, companies have a direct channel to drive promotional activities and traffic sales. Targeted SMS and MMS campaigns can be broadcast to promote events, special days such as Valentines Day, Mothers Day, Christmas, to announce special discounts, deliver coupons, show new menu items, new branches, opening times - the list is endless!!
