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Mobile Advertising
South Africa is ranked 6th in the world for mobile web usage and is in the top 5 globally in terms of mobile advertising impressions served (Admob 2009). We work with companies to plan mobile advertising campaigns, and design and place mobile adverts on relevant publisher and niche mobi-sites to maximise exposure to the relevant target audience. Call-to-actions usually link to the company's mobi-site which enables visitors to interact with the brand according to campaign objectives. Examples include submitting brochure, test drive or send-to-a-friend requests, or content downloads such as wallpapers, games, videos, movie/music previews and so on. We report on the number of impressions served, clicks and click-through rates, and we work with our clients to track conversions rates and ROI.
